Tips on optimizing social media for PR
Posted on August 9, 2012 | By Janie Hart | Leave a response
Nowadays social media and PR work side by side, but how exactly do you create synergy between the two?
Here are 4 tips to get you started.
1. Make your article headlines TwitterÂ friendly
Because the internet is now driven by this big mishmesh of social sharing, you want to remove as much friction as you can for people to share your article. This means making your headlines, first and foremost, very Twitter friendly. Make it compeling and keep it way under 140 characters so users can add their own commentary.
2. Collect testomonials for social media and PR use
With so much noise and offers on the internet, what potential users are looking for is social validation. Aside from Facebook likes, real testomonials are a very powerful way to convert onlookers into customers so collecting these will come in handy. Use an online survey software and setup a simple form on your website and routinely send out surveys in your newsletters. Chances are, your most enthusiastic customers will be glad to give you some sugary feedback.
3. Use your blog as “pull-strategy” to get people writing about you
Even though PR consists of a lot of cold-calling and general hustling, you will be amazed by how far a well maintained blog can get you. If your company is high profile enough, reporters already have your blog on their radar. Use this opportunity to blog about content that you want your company to be covered on. Also be a thought-leader in your industry so that other content creators on the web will want to link to you, thus associating your brand as an authority in your domain.Â
4. Use social bookmarking sites to create PR packages
Journalists are extremely busy people, which means saving time on doing background checks and research for your story will put you on their good side. Sites like Delicious are a great tool for compiling revelant links and content into one place and adding it in your pitch so that they can check it out at a later time without having to scour the web.